What being a Chartered Financial Planning firm means
Rather than explain in our own words what Chartered is and what it means, we have with the kind permission of the Chartered Insurance Institute (CII) lifted word for word what it says about Chartered Status:
Chartered Status – The ultimate symbol of professionalism
Chartered status enables individuals and firms to demonstrate their professional commitment to raising standards of knowledge, capability and ethical practice. It tells their customers that they can expect the highest quality of service.
With increased FCA regulation, new distribution channels, intense competition and relentless media scrutiny, the insurance and financial services sector has had to raise its game.
And today's consumers are more demanding than ever. They want advisers and product providers to demonstrate professional capabilities. They expect to deal with individuals and firms who can provide first-class service, advice and support.
Independent research shows that consumers recognise and value the Charter marque as an indication of merit, capability and commitment to ethical practice.
Chartered brings with it serious obligations. Holders are required to ensure the advice, service and ongoing support they provide is:
of the highest quality
based on the client's researched needs
provided by someone operating within their level of competency.
Holders meet this in a number of ways:
a commitment to professional development, including attaining the highest qualifications
belonging to the CII or the Personal Finance Society (the financial advice arm of the CII Group), including adhering to the CII Code of Ethics
adhering to continuing professional development requirements.
Genuine professionalism has never been so valued - or so necessary. The Chartered titles awarded by the CII are steeped in history, but they remain today's "gold standard" of excellence and integrity.